12 Tips for Website Aesthetics
Let's Talk About How to Make Your Website Look Good!
Website design is a critical part of SEO. Good website structure, appealing themes, and colorful banners
give a website its distinctive look. A study has shown that tweaking colors as well as other elements can
increase conversions by 20%. However, not every design tweak can be beneficial to a website’s aesthetic
look. Adding page backgrounds, images, videos, headlines, buttons, etc. can also clutter up a website.
Hence, you need to decide carefully what will make a website look more aesthetically pleasing.
12 Tips to Make Your Website Look Good
1. Choose Colors Wisely
Colors are very important when you’re designing a website. Whenever you think of a website, you attach a color to it. Facebook is blue, Instagram is purple and red, and Google is red, blue, and yellow, etc. These colors become the identities of your website and your organization. Hence, you should choose very carefully.
Standard procedure should be to use the same colors you use for your logo, and running with them. However, for a website, you need to see what looks good on a page. You can keep the colors of your logo, but probably mix them up with some understated colors as well.
You can also look up color psychology and what colors represent to different people. Red represents love as well as anger. Yellow represents disgust, sadness, or danger. However, for some it still works; like for Snapchat.
Choosing colors is extremely important when it comes to website design. It’s imperative to choose a
good color palette to make your website look good.
Pick Base Colors for Your Design
Make sure that you have a consistent theme across your website. When that theme stays consistent throughout the website, it will give the appearance of consistency and unity. Hence, pick 3 or 4 base
colors for your design and don’t deviate from them. White and black will naturally be a part of your web design, but you should also have colors that represent your brand.
2. The Font Type and Size Matters
As with colors, you should choose a font size and type for the headings, body, and titles of the pages. Sticking with these choices is important since they define your brand. You should have a standard size for headings, sub-headings, titles, and the body text. This will allow the entire website to coalesce rather well.
3. White Space is an Underrated Aesthetic Element
White space is very underrated when it comes to website design. Websites tend to have graphics and media elements to cover every inch of the page. However, that shouldn’t be the norm. White spaces in between elements can make for contrast which highlights those elements. It can also give order to the entire page by spacing out elements equally. White space is your friend. Don’t underutilize it.
4. Choose a Standard Size for Images
This is a best practice for two specific reasons. The first is that it will help your site maintain a fast loading speed. Heavy or large images can take a long time to load. That can tick visitors off and they can end up leaving the site. Hence, you need to keep the images as small as possible without diminishing their aesthetic value. A standard size for images does that well.
The other reason is that a standard size for images looks appealing on any device. Your images should be easily viewable in portrait mode on a phone as well as on a laptop screen. The photos can be large in dimensions, but they should stay small in data size.
5. Use Social Media to Fill Up Empty Spaces
While adding social media feeds and buttons to websites is now standard, it shouldn’t be used for the
fun of it. You should put in social media feeds and buttons to fill up empty space on the page. Now
empty space isn’t the same as white space. White space is necessary for a web page to look appealing. It
adds structure to the website.
However, empty space is another matter. It sticks out like a sore thumb. Hence, that space should be filled with some graphics or some useful data that will add to the page. What better way to do this than to add a social media feed?
It’s functional since it will inform people about your latest posts. It’s also appealing since it will cover the
empty space on your page.
6. Employ Symmetry for Good Structure
Symmetry is appealing to almost everyone. People enjoy it in other people and hold it up as a standard for beauty. Hence, symmetry should be an absolute must to make your website look good. Use a grid structure if you like, to space out elements evenly and create an ordered design.
7. Animated Graphics Add a Little Extra
Graphics add a little personality to your website. They draw the eye due to the movement and get viewers to focus on certain areas of the page. Adding some graphics can draw attention to special offers or discounts, or certain products or services.
8. Optimization for Mobile Devices is a Must
This is an oft-repeated SEO based advice, but it’s true. You need to optimize for mobile devices. They’re already the dominant web browsing tool in the world. Hence, most of your traffic will be generated from a smartphone or a tablet. So optimizing your page for mobile viewing should be a top priority. Make sure all the text is readable, and that the page is de-cluttered for mobile viewing.
9. Videos Capture Attention
If there’s one thing that captures people’s attention more than images, its video. Having videos on your website is now standard practice. However, their placement and frequency has to be kept in check. You have to realize that people usually go to a website like YouTube or Vimeo to watch videos. Hence, you should place videos sparingly in your web pages.
Make sure that they’re useful when explaining more about a topic or a product or service. Also, ensure that the videos are as short as possible. They’re meant to be additions to the content, not the content itself.
10. Connect Elements Together
Whatever web design you choose should be consistent. Hence, if you choose a color scheme, you should stick to it. If you choose a font style and a spacing convention, they should be standard throughout the website. When a design isn’t consistent, then the unity of the whole thing is lost on the visitor. Visitors can be disoriented and even put off if your design doesn’t gel well together. When colors and graphics match, everything should mesh together like a painting. That’s the point of all these tips for website aesthetics.
11. Design Your Website Using Visual Hierarchy
Your website should be design with visual hierarchy in mind. In essence, this means that your website should be readable like a story is to a reader. The main components to take care of here are:
Size and Weight
The top assets in your web page should be highlighted. Hence, the things that you want your reader to see immediately should be big and bold. The logo, the business name, the top articles, and the most popular content should all be highlighted.
Readers should naturally gravitate to what you want them to see. Think of how posters highlight the 50% OFF on posters and reduce the size of the “upto”. The concept is the same, yet the result is that you are shifting their eyes to what is the most valuable.
Your website layout should steer the visitor’s eyes in the right direction. Hence, you can place an important call to action in the center of the page. You can also position the logo at the header. This small attention to detail can take your potential customer exactly where you want them to go. This is perhaps the most important of the web design tips.
12. Clutter is Your Enemy
As mentioned earlier, you’re not trying to clutter up your page by adding aesthetic elements. Think of your web page as a well-organized minimalist painting. The worst thing you can do to it is to add Jackson Pollock’s style.
Here are a few rules to follow:
Keep Important Content Highlighted
The most important content should be visible as soon as your customers arrive at the website. All the important details like special offers, discounts, logos, and most popular products should be readily visible.
Space Out Content for Visibility
Too much content can actually overwhelm a reader. It has the effect of too many elements competing for attention. Instead of that, your content should be spaced out for contrast. That way, all of it will be visible in due time as your customers scroll through the page.
Add Imagery Sparingly
Images and beautiful graphics are great. However, they should be used sparingly. Too many photographs can take away from the message you’re trying to convey. Images should enhance the message you’re trying to send. They shouldn’t be the message themselves.
Hence, the images you choose should be the cherry on top of the cake. They shouldn’t take away from what you’re trying to market or sell.
If you pay attention to all these tips, you may well design a great looking web page.