Words From A Real BAD ASS San Diego SEO Expert
SEO is often touted as the basis of content marketing. However, there is much more to it than simply
using the right keywords. SEO requires optimizing pages for specific audiences, and making their
experience more seamless and pleasurable. That X factor, which makes a website or a service more
palatable or appealing to an audience is not often understood well. That’s why certain website are
wildly successful, while others are not.
However, for niche websites that target very specific audiences, SEO rules ought to be quite clear. Yet,
there are certain SEO problems that just won’t go away. Often this results from a fundamental
misunderstanding of what SEO is. It’s not just about tapping an algorithm’s sweet spot. It’s about serving
up an experience that is preferable to everything else out there.
If a brilliant web page appears online, but is poorly SEO optimized, does it even exist? SEO and content
go hand in hand. One benefits from the other, yet both are separate entities which need to be
combined. In the days when Google’s algorithms were much less sophisticated, people tried all sorts of
tactics to trick them.
They employed keyword stuffing to serve up irrelevant pages to customers. A practice called white
fonting was once rampant. It entailed the insertion of several keywords into a web page which were all
hidden due to white font. Now, it’s considered a very unethical SEO technique and several measures
have been taken against it.
In fact, Google has introduced several thousand algorithms to scan and remove unrelated results.
Content, in essence, has become a fundamental part of SEO. Trustworthy websites, authoritative
authors, and good content is now as much a part of SEO as keywords are.
So drill that in to your brain, especially as an San Diego SEO specialist. Without good content, SEO is nearly useless.
That being said, there are several other mistakes that people simply won’t stop committing when it
comes to SEO. Here are 8 of the largest ones that you should swiftly eliminate from your repertoire.
8 SEO Mistakes You Need to Stop Making
From Your Friendly San Diego SEO Expert
1. Don’t Use Short-tail, Generalized Keywords
While it’s been reiterated repeatedly, people still tend to use short tail keywords to push their content. What’s worse is that they also use generalized keywords in their posts. Generalized keywords do tend to have a larger reach. However, they are so overused that your website is rarely ranked highly for them.
Short-tail keywords also face the same problem. There are hundreds of thousands of websites that are targeting the same audience as you.
It’s like casting a net in the sea to catch trout. You must venture into waters that are known for having trout. Otherwise, you will continue to come up with tuna, salmon, or even seabass, but you won’t catch trout. This is why you need to cast your nets in a much narrower part of the sea. That way, you’ll catch far more trout than you normally would.
Hence, using more specific, long tail keywords will allow you to gain a foothold with niche audiences. In
essence, that means you’ll get traffic that is more likely to convert, and a more active website.
2. Place Keywords in Your Headings and Sub-Headings
SEO has a lot to do with your web page structure as well. That means creating a blog post or a web page with content that has strategically placed keywords. For instance, if you have keywords embedded in your title, headings, or sub-headings, it’s better for SEO. Google’s algorithms will find those keywords much more easily on your webpage.
Furthermore, if you place keywords in your meta description, meta title, or even your image
descriptions, you’ll get more traffic. This is because these details are what google scans to generate snippets. Google can isolate entire paragraphs or a section based on a heading or a meta title or description.
This way, you’ll be using the keywords in your web page to their fullest potential. You can alternatively use the keywords in the text body, which can also work. However, using them in the titles and meta details is far more effective. It gives the search algorithms greater focus when searching for content.
3. Don’t Neglect Mobile Friendly Design
By now you’ve probably heard that most search is carried out on mobile devices rather than computers. You also may have noticed that you search more on your phone rather than on your computer. Hence, if you’re constructing a website or a web page, it should be optimized for mobile viewing.
Sadly, many people still make the mistake of not optimizing their content for mobile devices. This ranges from simply not creating a mobile page for their websites to creating heavy websites that are slower to load. Both of these 2020 SEO mistakes can cost you valuable potential customers.
Mobile friendly design is about more than just constructing a fast web page however. You need to concentrate on how it looks. There are several websites out there that don’t optimize their web page to have readable text upon opening. Your readers or visitors shouldn’t have to zoom in on their screen to read the text. They also shouldn’t have to wait for more than 2-3 seconds for the page to load. That includes all the images and videos on the page. Otherwise, they may bounce from the website and push your ranking on the search results page down.
That’s why you should opt for a standard image size and fast loading media on your website. You should also choose a minimalist theme without many plug-ins or add-ons that can hinder the website’s loading speed.
4. Don’t Leave Empty Space in Your Meta Description
People still leave empty space in their meta descriptions today. It’s a shame when meta descriptions can contribute so much to SEO. You ideally have 150 characters of space in your meta description. You can add more of course, but Google will hide the rest. So it’s important to make good use of that space. You can fit about 25-30 words, or even more in that space.
Your meta description is what someone sees before they decide to click on your link on a search results page. It contains further details about what the page contains other than what’s in your meta title. Try for your meta description to expand on the meta title. However, don’t stop there. If you have space left over, you can offer a more detailed description of what’s on the page.
Try to focus on things that are more enticing to potential customers. Talk about a special coupon code, discount, or offer on the page to reel them in. Insert a long tail keyword in there to attract the attention of search algorithms.
5. Don’t Forget to SEO Optimize Images
SEO optimization doesn’t just work for web pages; it works for images too. That’s why images are so easily searchable on Google. Those that leave out the chance to optimize their images are losing out on free SEO optimization real estate. Better to use those meta descriptions, and titles for images and reel in more potential customers.
6. Construct Simpler URLs
Most people don’t think of URLs when they think of SEO or searchability. However, today, URLs are extremely useful. An easy to remember URL or an easy to read URL is beneficial for SEO. It eases the search process for Google.
URLs with a long string of alphanumeric characters aren’t SEO optimized. However, one with specific
titles or names are much more searchable. For instance, “www.retailwebsite.com/electronics” is a much more searchable URL than “retailwebsite.com/w8yu65?=pg1”, is it not?
Yet people that publish content or design webpages often forget this rule.
7. Don’t Publish Poor Quality Content
As pointed out earlier, content and SEO go hand in hand. Even if you manage to get the customer to your web page, they can leave if they don’t like what they see. The best advertising campaign can be unsuccessful if the product is bad.
Hence, concentrating on publishing good quality content greatly boosts your SEO. Otherwise, there are thousands of websites displaying the same, regurgitated content every single day.
8. Don’t Neglect Internal Linking
Internal linking is very important for your website. Not only does it allow users to navigate your website more easily, but it creates a site map.
This allows algorithms to navigate your website more easily too. Also, by using internal linking, you can gain authority for new web pages by piggybacking off the authority of older ones. Remember that internal linking, not just to other websites, but to other pages is a boon to your website.
Yet, many still neglect internal linking and just depend on their standard menus or headers to link to other pages. Using links within the text or even in the headings is a good idea to boost a web page’s authority.
Make sure that you don’t commit any of these SEO mistakes again. Simply avoiding them can allow your
website to gain considerable footholds in the search result rankings.