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search engine optimization (SEO)
A Necessary Tool For Small Business
The old adage, “If you build it, they will come,” does not work in the world of business. Simply creating an innovative business idea or offering a great service doesn’t drive scores of people to your front door. In order for them to come, they have to know you exist. They have to want your product or service and be willing to pay what you are asking. And the only way to achieve this is through marketing and advertising.
Local Map Ranking
Social Media Ads
Google Ads PPC
The Evolution of Marketing
In the days of old, prior to the Internet and its magic, marketing was simple. You opened a brick and mortar store, hung up your sign, and passerby stopped in to make a purchase. Your store window was what attracted them, and when they purchased the product they need, they told everyone else about the great new bakery/blacksmith/cobbler in town. Those were simpler times.
Marketing today has changed shape but the premise is the same. You open your digital storefront in the form of a website, hang out your “sign” or domain name and attract passerby to your shop. They then tell their friends on social media, spreading the word and bringing you more business. The big difference is that your “address” is not limited to the few people in town. You now serve the globe. And your competitor isn’t the baker across town, it’s merchants all over the world who are competing for your customer’s attention and dollars.
Imagine that in front of your store, you have a newspaper peddler offering up a chance to read the latest headlines, a juggler who is trying to get your customer’s attention, a soldier on horseback announcing the start of a new war, a street peddler selling fruit and a competing shop owner trying to entice him away from your shop and into his. Sounds like it would be hard to get your customer’s attention, right? This is what you’re up against when you own an Internet business. Social media, news websites, other online merchants—there are billions of pieces of content to distract your potential customer. Using digital marketing and search engine optimization is the best way to grab and keep their attention and funnel money into your business.
THE NITTY GRITTY!
So we’ve established that search engines can send customers from all over the world to your page. What if, however, you have a local business and you only want people from your area to visit? Local SEO is important because it spends your marketing dollars on a narrow field of customers instead of shelling out money to reach people who will never visit your location. When a customer searches for “lemon filled donuts in Denver,” the search engines will send them to your website that will list your hours, Google map reviews directions and a menu of your confections. Your San Diego Web design firm will create content that will help increase your Google maps ranking, stand out from your competitors and enjoy more traffic to your business.
Creating the right content for local SEO is key. Reviews, testimonials, local news mentions, your Google maps ranking and social media posts are all great ways to drive local visitors to your site. For the most effective local reach, you will need a combination of both on-page and off-page content to drive the most traffic to your business.
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On-Page vs. Off-Page SEO
Hiring a Digital Marketing Agency
One of the best ways to market your business is to hire a dedicated SEO expert to ensure that you get the best exposure possible. Our digital marketing agency will interview you to get a better idea about your business challenges, strengths, and goals. We will work with you to create a plan that includes full branding, marketing, and advertising. We will help your brand stand out by partnering you with our local logo experts, paid to click specialists, web developers, and social media consultants.
Our web developers can help you choose the best web platform, develop a PPC affiliate program, and optimize your page for a search. The Kyngdom Digital Marketing team is skilled in understanding how to make all these elements work for your company.
Kyngdom Digital is the best Digital Marketing Agency in San Diego for all your marketing needs. We offer help with local search by getting you better Google map reviews, deciding on the best platform hosting for your website, and the best San Diego logo design for your letterhead, business cards, merchandise, and website. We provide digital marketing solutions for both local and national companies. We have a team of PPC consultants to work with any budget. We are the best at SEO and several other white hat tactics your business may need, and we specialize in driving traffic to businesses both small and large. Speak with a Specialist today at 858-356-6216 to get your business the conversions it deserves!
Pulling it All Together
While any of these techniques alone are effective, pulling together a complete suite of marketing services is what will drive customers to your site and help you to build up a loyal fan base. Many businesses wonder which efforts will be most effective, when the reality is that they work best in concert with each other. A complete branding package that includes our team of local logo designer, web developers, and web design specialist who will help you decide on how to utilize platforms like Wix, Weebly, WordPress, WooCommerce, and several others for your overall needs is the first step. Once you have built a brand identity, marketing with SEO strategies like social media, on-page and off-page SEO and local search is key. Our digital marketing team can help you to create the right package for your business needs.
Finally, when it comes to paid search and marketing, Kyngdom Digital will help you to design your ad, choose your budget and control your ad spend for the best results. We will also assist you with setting up your paid to click accounts and set up the best PPC affiliate programs to maximize your reach.